People Sequences
People Sequences run multi-step email and/or SMS journeys — perfect for first-visit nurture, volunteer onboarding, or reconnection paths.
Manage sequences
- Go to Admin → People Sequences.
- Create a sequence and add ordered steps.
- Activate when ready (or pause later).
- Enroll people from the sequence tools or a person profile.
- Reorder steps as your process improves.
When to use sequences vs campaigns
| Use | Choose |
|---|---|
| Fixed journey with ordered steps | Sequences |
| Ongoing cadence for subscribers | Recurring campaigns |
| One-time announcement to a list | SMS Groups broadcast |